L216: LAMP Seminar: Global Marketing and Advertising
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Steven Sowell Business/SPEA IC Phone: 855-2448 |
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Doing Research
Four key questions:
Research Guides
International Business and Culture Research Guide
Company Research Guide
Marketing and Advertising Research Guide
Business Research Portal
Business & Company Resource Center
Provides access to a wide variety of global business information including competitive intelligence, career and investment opportunities, business rankings, company histories and much more.
Company Information
Factiva
Factiva specializes in general news and business information providing access to nearly 8,000 sources in 22 languages from 118 countries. Access to detailed company and industry reports on thousands of companies is available.
Organized into 5 categories, LexisNexis includes articles from international newspapers, magazines, transcripts, legal research and medical journals. Click on the "business" tab.
MarketLine
Includes 10,000 company profiles, 2,000 industry profiles and 50 country profiles.
Mergent Online
Financial data and customizable reports on 10,000 U.S. public companies; SEC filings, including full color annual reports. Also data on 20,000 non-U.S. companies.
Product Information
ProductScan Online Detail-rich reports on well over one million new packaged goods skus launched worldwide from 1980 to today. Over 20 searchable data fields per report help you track launches by brand and product name, manufacturer, product category, health claim, flavor, ingredient and more.
Market Research
Business Insights
Full text database of global marketing reports from the energy, consumer goods, finance, healthcare and technology industries.
GMID (Formerly Market Research Monitor)
Contains full-text market research reports. Search or browse through hundreds of full-text market research abstracts and reports. Areas covered include automobiles, food, healthcare and telecommunications.
MarketLine
Industry profiles contain market size, segmentation and market share data.
Marketresearch.com Academic
Detailed market research reports from leading sources.
Market research reports covering US and International markets with an emphasis on consumer products and industries.
RDS Business Reference Suite
Subjects covered include: market share, company and brand rankings, industry and product forecasts, production and consumption statistics, imports and exports, usage and capacity, number of users and outlets, trends and demographics.
Other
Human Relations Area Files (HRAF)
The Human Relations Area Files (HRAF) is a database of full-text ethnographies on nearly 400 different ethnic, cultural, religious, and natural groups worldwide. It is used to find information on a particular culture or cultural trait or for making cross-cultural comparisons. The Files include thousands of pages of text from books, articles, and unpublished manuscripts as well as English translations of foreign texts available exclusively in HRAF.
Evaluate the information you have collected. Evaluating the information you find is an essential part of the process. There are some tips to help you.
Cite the sources you use for your assignment. No matter where your information comes from, you always need to cite your sources. APA, Chicago, and MLA are the most frequently used documentation styles.
Last modified on 9/3/2010 by Steven Sowell.
