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last updated: 5/29/2013

Business/SPEA Citation Guide



Please note both the MLA and APA format for reference lists is double spaced with hanging indent. The examples below are not in this format.



Analyst Reports



APA SADIF Investment Analytics. (2012, Oct 3) Is Now the Time to Buy Starbucks Corporation? Retrieved from ThomsonOne database.
MLA SADIF Investment Analytics. "Is Now the Time to Buy Starbucks Corporation?" 3 Oct. 2012. ThomsonOne. Web. 12 Nov. 2012.



Annual Reports and Other Financial Filings



APA Kellogg Company. (2011). Form 10-K. Retrieved from
MLA Kellogg Company.  Form 10-K. (2011) EDGAR. Web. 12 Nov. 2012.


From Corporate Websites

APA Wal-Mart Stores, Inc. (2012). Wal-Mart 2012 Annual Report.  Retrieved from
MLA Wal-Mart Stores, Inc. Walmart 2012 Annual Report. Web. 12 Nov. 2012


LexisNexis Academic

APA Starbucks Corp. (2012). Starbucks Corporation: 10:K. Retrieved November 7, 2012 from LexisNexis Academic database.
MLA United States. Securities and Exchange Commission. Starbucks Corporation: 10-K. 2 Aug 2012. Edgar Online, 2012. LexisNexis Academic. Web. 7 November 2012.



Article from a Database



APA Terri, L. R., & Parthasarathy, M. (1997). Ethical implications of target market selection. Journal of Macromarketing, 17(2), 49-64. Retrieved from ABI/Inform database.
MLA Terri, L. Rittenburg, and Madhavan Parthasarathy. "Ethical Implications of Target Market Selection." Journal of Macromarketing 17.2 (1997): 49-64. ABI/INFORM Complete. Web. 25 Oct. 2012.



APA Baig, Edward C. (2012, December 12). What's up for tech in 2013? BlackBerry could come back, and we could see Apple TV. USA Today, pp. B6.  Retrieved from Factiva.
MLA Baig, Edward C. "What's up for tech in 2013? Blackberry could come back, and we could see Apple TV." USA Today. 12 December 2012: B6. Factiva. Web.

RDS Business Suite

APA Wortham, Jenna. (2012, December 15). The Thriving Bazaar on Instagram. The New York Times. Pp. B1. Retrieved from RDS Business Suite.
MLA Wortham, Jenna. “The Thriving Bazaar on Instagram.” The New York Times. 15 December 2012: B1. RDS Business Suite. Web.






APA Bloomberg L.P. (2012) Stock price graph for Target Corporation 10/22/12 to 10/26/12. Retrieved Oct. 27, 2012 from Bloomberg database.
MLA Bloomberg L.P. “Stock price graph for Target Corporation 10/22/12 to 10/26/12.” (2012). Bloomberg database. 27 October, 2012.


Case Study


Harvard Business Review Case Study

APA Smith, Keith. (2012). McDonald's in 2012. HBS 9-399-130. Boston, MA: Harvard Business School. 
MLA Smith, Keith. McDonald's in 2012. Case Study. Boston. Harvard Business Publishing, 2012. Web. 29 May 2013.


Company and Industry Reports


Business Insights: Essentials

APA Gale Business Insights. (2013). Starbucks Corp. Company Profile. Retrieved January 22, 2013 from Business Insights: Essentials database.
MLA Gale Business Insights. “Starbucks Corp. Company Profile.” 2013. Business Insights: Essentials. Web. 22 January 2013.



APA Hoover’s, Inc. (2012, November).  Wal-Mart Stores, Inc. Profile. Retrieved November 5, 2012 from Hoover's Online.
MLA Hoover’s Inc. “Wal-Mart Stores, Inc. Profile.” November, 2012. Hoover’s Online. Web. 5 Nov. 2012.

MarketLine Advantage

APA MarketLine. (2012, September 4). Cummins Inc: Company profile. Retrieved from MarketLine Advantage database.
MLA MarketLine. "Cummins Inc. Company Profile." September 2012. MarketLine Advantage. Web. 4 Sept. 2012.


Standard & Poor's NetAdvantage

APA Standard and Poor's. (2012, October 4). Alcoholic Beverages & Tobacco. Standard & Poor's Industry Surveys. Retrieved from Standard & Poor's NetAdvantage database.
MLA Standard and Poor's. "Alcoholic Beverages & Tobacco." October 2012. Standard and Poor's NetAdvantage. Web. 4 Oct. 2012.

LexisNexis Academic -- Company Dossier

APA LexisNexis. Target Corporation. (2010). Retrieved 2010, January 10 from LexisNexis Academic database
MLA LexisNexis, "Target Corporation Company Dossier." LexisNexis (2010):1 Company Dossier. Web. 21 Jan 2010.

Advertising  Red Books

APA Advertising Red Books. (2013). Wal-Mart Stores Inc.-company profile. Retrieved from Advertising Red Books database.
MLA Advertising Red Books. "Wal-Mart Stores, Inc. Company Profile" 2013. Advertising Red Boooks Database. Web. 26 Feb. 2013.



Data and Statistics from Web


U.S. Census Data

APA U.S. Census Bureau. (May 10, 2012). Table 2.2-U.S. Manufacturers' Sales Branches and Offices- Total and E-commerce Sales: 2010 and 2009. Retrieved January 22, 2013 from
MLA U.S. Census Bureau. Business & Industry Division. "Table 2.2: U.S. Manufacturer's Sales Branches and Offices-Total and E-commerce Sales: 2010 and 2009." U.S. Census Bureau, 10 May 2012. Web. 22. Jan. 2013. 



APA eMarketer. (2013, Jan 25). This Year, All Publishers Go Mobile. Retrieved from eMarketer database.
MLA eMarketer. "This Year, All Publishers Go Mobile." eMarketer. 25 Jan. 2013. Web. 28 Jan. 2013.


APA Dohnert, James. (2012, November 30). Google Reveals Web Influencing Smartphone Sales. Retrieved from
MLA Donhert, James. "Google Study Reveals Web Influencing Smartphone Sales." ClickZ. 30 Nov. 2012. Web. 28 Jan. 2013.



Demographic Data



APA U.S. Census Bureau. (2000). Profile of Selected Economic Characteristics: Provo, Utah. Retrieved November 5, 2012, from
MLA U.S. Census Bureau. Profile of Selected Economic Characteristics: Provo, Utah. 2000. Web. 5 Nov 2012.



APA Geographic Research, Inc. (2012). Census 2010 Data.  Retrieved from SimplyMap database.
MLA U.S. Census Data, 2010. SimplyMap database, based on data from the U.S. Census; accessed November 5, 2012.  



Market Research

APA Packaged Facts. (2011).  Fats and Oils: Culinary Trend Mapping Report.  Retrieved from Academic database.
MLA Packaged Facts. Culinary Trend Mapping Report: Fats and Oils. (2011). Academic database. 24 October, 2012.


APA Mintel. (2012). Back to School Shopping - US - January 2012. Retrieved from Mintel Reports database.
MLA Mintel. Back to School Shopping - US. (2012, January). Mintel database.



Create your own description of the map or table you are citing, such as “Consumer Expenditures on Men’s Apparel.”

APA Geographic Research, Inc. (2011). Map with 2010 Consumer Expenditure Data on Men's Apparel. Retrieved February 17, 2011, from SimplyMap database.
MLA Consumer Expenditures on Men's Apparel, 2011 by States. SimplyMap database, based on data from the U.S. Census; accessed September, 4, 2012.






last updated: 5/29/2013