C104: Business Presentations
| Business/SPEA Information Commons Monday-Thursday: 7:30 a.m. to Midnight Friday: 7:30 a.m. to 6:00 p.m. Saturday: 10:00 a.m. to 5:00 p.m. Sunday: 11:00 a.m. to Midnight
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Company Research Assignment:
The Libraries subscribe to (pay for) a large number of information resources that cover the field of business. The information inside can only be accessed through our subscription and not by using an Internet search engine like Google. Access these resources by clicking on the links from the Libraries Web pages (like this one!).
| Company Research Resources: |
| LexisNexis Academic International. Public and Private Companies. Select "Companies" from the left of the page, then "Company Dossier". Search by company name or ticker. |
Find financial data, news, subsidiaries, legal cases and more |
Video (see how to find a company report in LexisNexis) |
| Hoover's Online International. Public and Private Companies. |
Find financial data, company histories, competitor information and news |
Video (see how to find a company report in Hoover's) |
| MarketLine Advantage A collection of company, industry, financial, product and country information, research and data extending over all major marketplaces and industries. |
Find analyst reports for companies and their competitors |
Video (see how to find a company report in MarketLine) |
| ABI Inform Complete This is a business article database with more than 1,920 publications available in full text. Find articles on management, employee issues, and company news |
To find a good article, come up with a list of likely search terms and then try putting them together in different combinations. Use an and in between your words. | Video (see a sample search for an article in ABI/Inform) |
| RDS Business Reference Suite RDS Business Reference Suite provides the full-text of trade and industry publications, newspapers, business dailies, and management journals. |
Search for articles about your company |
Video (see how to search for articles in RDS) |
| Career Insider Job information, including company profiles. You will have to create your own personal account in Career Insider. Use an indiana.edu email address. |
Look up a company, read employee reviews. Also interesting: Employer Rankings. | Video (see a sample search in Career Insider) |
| Red Books Contains information on over 24,000 advertisers who each spend more than $200,000 annually on advertising. Listings include advertising expenditures by media, current agency, fiscal year-end and annual sales, contact information on key personnel, brand name info, and other key data.. |
Look up a company's media expenditures by channel. | Video (see a sample search in Red Books) |
Macy's CASE:
Additional resources can be found using the Business/SPEA Information Commons Marketing Research Guide.
| Market Research Resources: |
| MarketResearch.com Market research reports for consumer products, service industries, demographics, etc. |
Find information on different consumer groups; how and where they spend money, their media habits, attitudes to fashion, etc. |
Video |
| Mintel Reports Market research reports with an emphasis on consumer products. The first time you use this database you will have to create a profile. Use an indiana.edu email address. |
Find reports on Retailing and Apparel markets and good consumer demographics under "Lifestyles". |
Video |
Websites (good sources for supporting data and statistics):
|
Internet Retailer - E-commmerce intelligence |
| eMarketer - Digital marketing trends, media and commerce |
| National retail Federation - Provides news and research on retail industry |
MACY'S CASE CONSULTATION:
Get your case research off to a good start with an individualized research consultation in the Business/SPEA Information Commons. Bring the whole team in for a 15 minute meeting that will point you to good resources of market research to support your ideas. Use this online form to schedule the meeting.
Complete list of online Business Resources
List of Business Research Guides
Citing Resources in a Bibliography:
No matter where your information comes from, you always need to cite your sources.
APA, Chicago, and MLA are the most frequently used documentation styles. For items from Business Databases, try our Business/SPEA Citation Guide.
Other Resources:
Full-text database containing electronic versions of 2000+ IT professional and technical
books from 80+ publishers.
AP Images:
An electronic library containing the AP's current photos and a selection of pictures from their 50
million image print and negative library.
Biography in Context:
Full-text biographical information on more than 185,000 people from throughout history.
Last updated 1/9/2013
