C204: Business Communications
Business/SPEA Information Commons
Monday-Thursday: 7:30 a.m. to Midnight
Friday: 7:30 a.m. to 6:00 p.m.
Saturday: 10:00 a.m. to 5 p.m.
Sunday: 11:00 a.m. to Midnight
Need Research or Library Help?
E-mail: Christina Sheley: cmwilkin@indiana.edu or Melanie Groth: mgroth@indiana.edu
Call: 812.855.1957
Chat: Enter a question in the chat box below for immediate help.
Searching for Articles:
| ABI Inform Complete ABI Inform a library database that contains full-text business articles from more than 1,920 publications. Find articles on management techniques, business trends, practice and theory, corporate strategy, and tactics. |
Effective Searching: Develop a list of keywords from your research question and put them together in different combinations. Use an "and" between your keywords. | Video (See a sample article search.) |
Document Writing Exercises:
Target Website: This is Target's retail site. To see their corporate site, click here.
Bloomington Chamber of Commerce
Individual Case Analysis (ICA)
Researching Target:
| MarketLine Advantage MarketLine is a library database that provides access to company, industry, financial, product and country research and data. |
Find analyst reports for Target and its competitors. |
Video (See how to find a company report.) |
| ThomsonONE ThomsonONE is a library database that provides a collection of company information, reports, and financial statements for more than 70,000 public and private businesses worldwide. This resource is only available using Internet Explorer. |
Find company data and analyst reports about Target and its competitors. | Video (See how to find Target and an analyst report.) |
| RDS Business Reference Suite RDS Business Reference Suite is a library database that provides full-text trade and industry publications articles. |
Search for articles about Target and its competitors, promotions, brands, etc. |
Video (See how to search for articles.) |
Researching the Apparel Industry:
|
Mintel Reports is a library database that provides maket research for different product lines and demographic groups. NOTE: You will need to create an account (username and password) the first time you use this resource. Use an indiana.edu email address. |
Find reports about apparel markets and demographics of apparel consumers (how do they spend, where do they shop, what advertising is effective, etc.). |
Video (See how to find a market research report.) |
|
MarketResearch.com |
Find reports about apparel markets and demographics of apparel consumers (how do they spend, where do they shop, what advertising is effective, etc.). |
Video (See how to find an apparel report.) |
|
Standard & Poor's NetAdvantage S&P NetAdvantage is a library database that provides full-text access to a variety of corporate and industry resources. |
Find industry surveys on the apparel industry and on the retailing industry. |
Video (See how to find an industry survey.) |
Citation Guide & Image Database:
|
An electronic library containing over 50 million AP photos. Find images to illustrate your presentations! |
