Resources Help File


Red Books

Alternate Title:
Advertising Red Books

To link to this resource use:
http://www.libraries.iub.edu/scripts/countResources.php?resourceId=586897


Database available to authorized IU Bloomington users (on or off campus) Database available to authorized IU Bloomington users (on or off campus)
Vendor:
LexisNexis
Producer:
National Register Publishing
Coverage:
Current
Frequency of Updates:
Annually


"The Agency Database contains detailed profiles of nearly 13,500 U.S. and international advertising agencies, including accounts represented by each agency, fields of specialization, breakdown of gross billings by media, contact information on agency personnel, etc. The Advertiser Database contains exclusive information on over 24,000 U.S. and international advertisers who each spend more than $200,000 annually on advertising. Each listing includes advertising expenditures by media, current agency, fiscal year-end and annual sales, contact information on key personnel, brand name info, S.I.C. classifications and other key data." (IUCAT)

Number of Users:
2 simultaneous users
Resource Advocate:
Sheley, Christina
SFX Source:
No
Federated Search:
No

IUB Library Subjects:
  • Journalism
  • Business
  • Career Information
  • Communication and Culture

Library of Congress Subjects:

Advertisers--Directories.
Advertising departments--Directories.