Resources Help File


Simmons OneView

To link to this resource use:
http://www.libraries.iub.edu/scripts/countResources.php?resourceId=28337062


Database available to authorized IU Bloomington users (on or off campus) Database available to authorized IU Bloomington users (on or off campus)
Vendor:
Experian Simmons
Producer:
Experian Simmons
Coverage:
current, with 2 year moving wall


Simmons OneView (formerly Simmons Choices3) provides data on adult U.S. consumers based on national surveys. The data includes consumer demographics (age, gender, income ...),consumer psychographics (behavior, attitudes ...) and buying and media habits.
The database can be used to create indivualized reports for marketing strategies, advertizing choices, and other business decisions.

Number of Users:
25
Interlibrary Loan:
Not Permitted
Resource Advocate:
Sheley, Christina
SFX Source:
No
Federated Search:
No

IUB Library Subjects:
  • Business

Library of Congress Subjects:

Market surveys -- United States -- Statistics -- Databases.
Mass media -- United States -- Statistics -- Databases.
Marketing research -- United States -- Statistics -- Databases.
Consumers -- United States -- Statistics -- Databases.
Readership surveys -- United States -- Statistics -- Databases.
American periodicals -- Circulation -- Statistics -- Databases.