Resources Help File

Product Launch Analytics

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Database available to authorized IU Bloomington users (on or off campus) Database available to authorized IU Bloomington users (on or off campus)
Frequency of Updates:
Updated five times per month

Product Launch Analytics is an online database that contains information on new product launches for over 500,000 consumer packaged goods from worldwide markets. Broad product categories include: health and beauty, food and beverages, household products, pet products, and miscellaneous products with in-depth coverage of 145 individual categories. Use Product Launch Analytics to conduct product trend analysis and evaluate new product ideas. Search by brand or product name, packaging type or material, manufacturer, country, product category, flavor or fragrance, health or product claim, ingredient, shelving type, industry, product name, publication date, UPC code, and more.

Number of Users:
20 simultaneous users
Interlibrary Loan:
Not Permitted
Resource Advocate:
Sheley, Christina
SFX Source:
Federated Search:

IUB Library Subjects:
  • Business

Library of Congress Subjects:

New products -- Databases.
New products -- Marketing -- Databases.
Commercial products -- Databases.
Commercial products -- Marketing -- Databases.
Product management -- Databases.
Marketing -- Databases.