X204: Business Communication

Selected Reference Works & Websites

Marketing Research Guide from the Business/SPEA Library: http://www.libraries.iub.edu/index.php?pageId=1178

*** The Lifestyle Market Analyst. Wilmette, IL: Standard Rate & Data Service, 1989-
Business SPEA Library Reference: HF5415.3 .L5

US Census Bureau: Economic Census
US Census Bureau: American Factfinder
Security and Exchange Commission: EDGAR Database
Google US Government Search Engine: http://www.google.com/ig/usgov

Industry Classification Systems:
Standard Industry Classification (SIC) codes: http://www.osha.gov/oshstats/sicser.html
North American Industry Classification System (NAICS): http://www.census.gov/epcd/www/naics.html

Business Databases

*** ABI/INFORM
Provides in-depth coverage of business and management issues (includes over 600 titles fulltext). Coverage: 1971- current

*** Business Source Premier
Regional, national and international business, financial, banking and industry publications (includes over 700 titles fulltext). Coverage: Varies

Factiva
General news and business information. International newswires and pictures, TV and radio transcripts. Company search for competitors, comparisons, SEC documents. Coverage: 1985-current

Industry & Company Information

Dun & Bradstreet's Million Dollar Database
Directory of 261,000 U.S. and Canadian leading public and private businesses. Search by various criteria, SIC or NAICS codes, or executive names. Various output options. Coverage: current

*** Hoover's Online
Company information on the largest and most influential public & private companies. Coverage: current

MarketLine Business Information Center
Provides original industry and company reports based on published research and primary and secondary data sources. Coverage: Most recent 12 months, generally, for company and industry reports. The news and commentary archive goes back two years.

Mergent Online
Database of corporate information covering over 22,000 US and foreign public companies. Coverage: latest 15 years financials

*** Standard and Poor's Netadvantage
Search: Industry Surveys

Market Research Reports/Marketing Information

*** MARKETRESEARCH.COM
Market research reports for consumer products, beverages, etc. Coverage: 1995 - present (full reports 1 year old, summaries 1 month old)

Business Insights
Global marketing reports from the energy, consumer goods, finance, healthcare and technology industries. Coverage: 1998 -

Statistics

LexisNexis Statistical
Electronic access to tables and citations to statistics produced by the U.S. federal, state and local governments, international governmental organizations, and non-governmental organizations. Coverage: 1973-

GMID: Global Market Information Database
Locate demographic, economic and marketing statistics for 205 countries, as well as detailed income, expenditure and lifestyle statistics. Access 4500 consumer lifestyle reports.

Questions?

There are librarians available to help you at any stage of the research process!

Ask a Librarian: Instant message or email a librarian right from your computer.
In Person: Available at the East and West Tower reference desks during regular library hours.
Phone: 812-855-8028
Text a Librarian: 812-671-0275

Last Updated 15 April 2009