Email libuglsMarketing
Career Reference Collection
Careers in Marketing
IC/US Career Reference Call Number: HF5415.122 .S72
Describes the evolution and scope of the marketing field, and provides an overview of various careers paths (marketing research, product development, retailing, global management, etc.). Includes a section on how to begin a successful career in marketing.
Real People Working in Sales and Marketing
IC/US Career Reference Call Number: HF5415.35 .C36
Surveys the training, outlook, salaries, and related fields for marketing managers. Includes real-world interviews with marketing managers, giving tips and expert advice.
Vault Career Guide to Marketing and Brand Management
IC/US Career Reference Call Number: HF5415.35 .G66
Provides an overview of the brand management field, giving tips for building a marketing foundation. Has resume and interviewing advice and includes marketing cases.
Online Resources
American Marketing Association: Career ManagementSearch job listings, post a resume, or look at career strategies from the American Marketing Association.
Careerbuilder.com: Sales & Marketing Jobs
Sales and marketing job listings categorized by city and state.
Sales & Marketing Executives International
This professional organization provides career information, student support and job search assistance.
Department of Marketing
Information about the Marketing program within the Kelley School of Business at Indiana University Bloomington.
Marketing majors may also wish to view the Advertising/Public Relations, Consulting, and Entrepreneurship web pages.
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