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last updated: 3/19/2012

Advertising and PR Research Guide

  • Advertising Expenditures
  • Advertising Rates
  • Directories
  • Journals
  • Organizations
  • Vintage Ads

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    Advertising Expenditures
    Advertising Redbooks    - about
    Contains exclusive information on over 24,000 U.S. and international advertisers who each spend more than $200,000 annually on advertising. Each listing includes advertising expenditures by media, current agency, fiscal year-end and annual sales, contact information on key personnel, brand name info, SIC classifications and other key data.

    Advertising Rates
    SRDS Standard Rate and Data Service
    Provider of media rate and data for newspapers, magazines, television, radio, and cable stations. Found in four print volumes located in the Reference collection of the Business/SPEA Information Commons

    Advertising Redbooks     - about
    Directory information on over 15,000 advertisers and 13,000 advertising agencies.
    Dun & Bradstreets Million Dollar Database    - about
    Directory of businesses in the U.S., Canada, & Mexico regardless of size, plus international businesses with $500,000+ sales or 20+ employees at this site. Search by various criteria, industry, geography, size, etc. Various output options. 

    Individual journals with electronic access:
    Advertising Age
    B to B
    Global Advertising
    International Journal of Advertising
    Journal of Advertising
    Journal of Current Issues and Research in Advertising
    Journal of InteractiveAdvertising
    Marketing Week
    Marketing Weekly News
    Public Relations Review
    Public Relations Tactics

    Journal Indexes:

    ABI/Inform      - about -   help
    More than 2,965 full-text titles covering business and economic conditions, corporate strategies, management techniques, as well as competitive and product information.
    Business Source Premier     - about   -   help
    Full text from more than 2300 business journals, including The Harvard Business Review
    Factiva     - about -   help
    More than 25,000 sources including the The Wall Street Journal, The Financial Times, and the Dow Jones and Reuters newswires.
    LexisNexis Academic     - about -   help
    Access over 6,000 news, business, and legal sources.
    RDS Business Reference Suite   - about -   help
    Full text from trade and industry publications, regional, national and international newspapers, business dailies and management journals

    The Ad Council
    The Ad Council produces, distributes and promotes thousands of public service campaigns on behalf of non-profit organizations and government agencies.
    An information provider focused on the global advertising industry. Information on over 20,000 agencies and 70,000 ads (tv, print, interactive, etc.) from around the world.
    Advertising Educational Foundation
    The advertising industry's provider and distributor of educational content to enrich the understanding of advertising and its role in culture, society and the economy.
    American Advertising Federation
    The AAF is the oldest national advertising trade association, representing 40,000 professionals in the advertising industry. Through its 226 college chapters, the AAF provides 8,000 advertising students with real-world case studies and recruitment connections to corporate America.
    American Association of Advertising Agencies
    Association of National Advertisers
    ANA’s membership includes 400 companies with 9,000 brands that collectively spend over $100 billion in marketing communications and advertising.
    Interactive Advertising Bureau
    The Interactive Advertising Bureau (IAB) is comprised of more than 460 leading media and technology companies who are responsible for selling 86% of online advertising in the United States.
    International Public Relations Association
    Promotes exchange of information and co-operation in every sector of the profession, and also in building a programme of professional development opportunities and other initiatives aimed at enhancing the role of public relations in management and international affairs.
    National Communication Association
    Advances communication as the discipline that studies all forms, modes, media and consequences of communication through humanistic, social scientific and aesthetic inquiry.
    Public Relations Society of America
    PRSA provides professional development, sets standards of excellence and upholds principles of ethics for its members and, more broadly, the multi-billion dollar global public relations profession.

    Vintage Ads
    Presents images and database information for over 7,000 advertisements printed in U.S. and Canadian newspapers and magazines between 1911 and 1955.  Concentrates on five main subject areas: Radio, Television, Transportation, Beauty and Hygiene, and World War II.
    The Emergence of Advertising in America: 1850-1920
    This Library of Congress Web site presents over 9,000 images relating to the early history of advertising in the United States.
    A digital archive of thousands of vintage television commercials dating from the 1950s to the 1980s.




    Last updated 3/19/2012  mg

    last updated: 3/19/2012