Libraries
 

Contact Information
  
last updated: 7/10/2013

Marketing Research Guide


Contents
  • Consumer Research
  • Market News
  • Market Share
  • Market Research Reports
  • Products and Brands
  • Social Media and E-Commerce




    Also try:

    Business/SPEA
    Information Commons
    Research FAQ

  • Need assistance? When we are online, enter your question
    in the chat box or email us: libbus@indiana.edu

     

    Chat requires JavaScript.




    Consumer Research
    Census American Factfinder  - about
    American FactFinder lets you search, browse, retrieve, view, map, print, and download Census data.
    Consumer Expenditure Survey
    Consists of two surveys, the quarterly Interview Survey and the Diary Survey, that provide information on the buying habits of American consumers, including data on their expenditures, income, and consumer unit (families and single consumers) characteristics. The survey data are collected for the Bureau of Labor Statistics by the U.S. Census Bureau.
    MarketResearch.com   - about -  help 
    Market Research reports. Look under the "Demographic" heading.
    MSA Profile (Woods & Poole) 
    Book. Offers economic and demographic variables at the Metropolitan Statistical Area, region, and state level. Data is annual, with 20 year projections. Located in the reference collection of the Business/SPEA Information Commons @ HC 106.82 .M8 
    Passport GMID: Global Market Information Database   - about
    Locate demographic, economic and marketing statistics for 205 countries, as well as detailed income, expenditure and lifestyle statistics. Access 4500 consumer lifestyle reports.
    Proquest Statistical Data Sets   - about
    Provides statistics with graphical interface.
    Simmons OneView   - about
    Provides data on adult U.S. consumers based on national surveys. The data includes consumer demographics (age, gender, income ...),consumer psychographics (behavior, attitudes ...) and buying and media habits.
    SimplyMap   - about
    Web-based mapping application that lets users create professional-quality thematic maps and reports using demographic, business, and marketing data.
    Statistical Abstract of the United States
    The authoritative and comprehensive summary of statistics on the social, political, and economic organization of the United States.
    -top-



    Market News
    ABI/Inform    - about help
    More than 2,965 full-text titles covering business and economic conditions, corporate strategies, management techniques, as well as competitive and product information.
    Business Source Premier    - about  help
    Full text from more than 2300 business journals, including The Harvard Business Review
    Communications and Mass Media Complete    - about
    CMMC incorporates "CommSearch" and "Mass Media Articles Index" plus additional journals in the fields of communication and mass media, over 200 journals available in full-text.
    Factiva   -about help
    More than 25,000 sources including the The Wall Street Journal, The Financial Times, and the Dow Jones and Reuters newswires.
    LexisNexis Academic    - abouthelp
    Access over 6,000 news, business, and legal sources.
    RDS Business Reference Suite   - abouthelp
    Full text from trade and industry publications, regional, national and international newspapers, business dailies and management journals.
    -top-



    Market Share
    Datamonitor 360
    see MarketLine Advantage
    MarketLine Advantage   - about
    (Previously Datamonitor)  Public and Private Companies.  Search by company name.  Profile will include address and phone number, key executives and biographies, analysis, latest news, competitors list, rankings and financial deals.
    Marketresearch.com Academic   - about -   help
    Detailed market research reports from leading sources.
    Passport GMID: Global Market Information Database   - about
    Locate demographic, economic and marketing statistics for 205 countries, as well as detailed income, expenditure and lifestyle statistics. Access 4500 consumer lifestyle reports.
    RDS Business Reference Suite   - about -   help
    Subjects covered include: market share, company and brand rankings, industry and product forecasts, production and consumption statistics, imports and exports, usage and capacity, number of users and outlets, trends and demographics. Most of this information is in the database "Tablebase" so be sure to put a check in that box.
    -top-



    Market Research Reports
    Datamonitor 360
    see MarketLine Advantage
    Frost & Sullivan    - about -   help
    Full-text industry-specific database of market information and analysis, international in scope. It tracks, among others, the following industries: Healthcare, Telecom, IT, Transportation, Electronics, and Semiconductors.
    Gartner   -
    Available only to Kelley students, faculty and staff. To gain access to the Gartner site, those requesting access need to send an email request with their first and last name and indiana.edu (username@indiana.edu) email address to: gartner@indiana.edu
    Gartner provides market research reports of the Information Technology (IT) industry and in depth analysis on IT issues. Reports contain research findings and advice on technology markets, topics, and companies.
    Investext Plus
    Now found under the "Research" component of Thomson One. Click on "Research" under the Company Views menu on the left. This resource is only available using Internet Explorer.
    MarketLine Advantage   - about
    (Previously Datamonitor)  Public and Private Companies.  Search by company name.  Profile will include address and phone number, key executives and biographies, analysis, latest news, competitors list, rankings and financial deals.
    Marketresearch.com Academic   - about -   help
    Detailed market research reports from leading sources.
    Mintel Reports   - about
    Consumer market studies by Mintel analysts. Covers food, beverage, apparel, beauty and personal, retail, travel and more. Each study provides a synthesis of both primary and secondary data and analysis. International in scope but strong in European countries and the U.S.
    Passport GMID: Global Market Information Database   - about
    Locate demographic, economic and marketing statistics for 205 countries, as well as detailed income, expenditure and lifestyle statistics. Access 4500 consumer lifestyle reports.
    RDS Business Reference Suite   - about -   help
    Subjects covered include: market share, company and brand rankings, industry and product forecasts, production and consumption statistics, imports and exports, usage and capacity, number of users and outlets, trends and demographics. Most of this information is in the database "Tablebase" so be sure to put a check in that box.
    Simmons OneView   - about
    Provides data on adult U.S. consumers based on national surveys. The data includes consumer demographics (age, gender, income ...),consumer psychographics (behavior, attitudes ...) and buying and media habits.
    SimplyMap   - about
    Web-based mapping application that lets users create professional-quality thematic maps and reports using demographic, business, and marketing data.
    Sports Business Research Network   - about -   help
    Combines market research from the National Sporting Goods Association; the U.S. Department of Commerce and various sports governing bodies.
    S&P Netadvantage   - about help
    Click on the "Industries" tab, top of page, use the drop down box under "Industry Surveys".  Qualitative and quantitative in-depth S&P research and analysis covering 55 industries.
    Thomson ONE  - about
    Look for analyst reports of companies and industries under "Research".  This resource is only available using Internet Explorer 7, 8, and 9. It is NOT WORKING with IE 10.
    -top-

     


    Products and Brands
    The Advertising Redbooks  - about
    Use the "Brand Name Search" link.
    -top-

     


    Social Media and E-Commerce
    Census E-Stats
    U.S. Census Data on the E-Commerce sector.
    ClickZ
    Provides news, research and statistics on the interactive marketing world.
    E-Commerce Times
    An e-business and technology news site.
    eMarketer.com
    Covers digital marketing, media and commerce.
    Interactive Advertising Bureau
    Trade association comprised of more than 500 leading media and technology companies that are responsible for selling 86% of online advertising in the United States.
    Internet Retailer
    Covers the market trends, technology, competitive practices and people that are shaping the e-commerce industry.
    Mobile Marketing Association
    A trade association representing all players in the mobile marketing value chain.
    Think with Google
    Keep up with what’s new and what’s next in digital media and marketing.
    -top-






    Updated 7/10/2013 mg




    last updated: 7/10/2013