C204: Business Communication
Instructor: Judy Steiner-Williams
| Business/SPEA Information Commons Monday-Thursday: 7:30 a.m. to Midnight Friday: 7:30 a.m. to 6:00 p.m. Saturday: 10:00 a.m. to 5:00 p.m. Sunday: 11:00 a.m. to Midnight
Need Research or Library Help? Chat: Enter a question in the chat box for immediate help: |
Searching for articles
| ABI Inform Complete This is a business article database with more than 1,920 publications available in full text. Find articles on retail operations, business trends, and e-commerce. |
To find a good article, come up with a list of likely search terms and then try putting them together in different combinations. Use an and in between your words. | Video (see a sample search for an article in ABI/Inform) |
Document Writing Exercises
- Target Web site This is Target's retail site. To see their corporate site, click here.
- Bloomington Chamber of Commerce
- Amazon.com This is Amazon's retail site. To see corporate information, click here.
Individual Case Analysis (ICA)
Researching Target:
| MarketLine Advantage A collection of company, industry, financial, product and country information, research and data extending over all major marketplaces and industries. |
Find analyst reports for Target and their competitors |
Video (see how to find a company report in MarketLine) |
| ThomsonONE ThomsonONE provides a collection of company information, reports, and financial statements for more than 70,000 public and private businesses worldwide. This resource is only available using Internet Explorer. |
Find company data and analyst reports about Target and their competitors. | Video (see how to find Target and an analyst report in ThomsonONE) |
| RDS Business Reference Suite RDS Business Reference Suite provides the full-text of trade and industry publications, regional, national, and international newspapers, business dailies, and management journals. |
Search for articles about Target, their competitors and their promotions, brands, etc. |
Video (see how to search for articles in RDS) |
Researching Online Commerce:
ClickZ Online marketing news
comScore Look under the "Insights" tab for articles.
eMarketer Provides daily news on e-business.
Interactive Advertising Bureau (IAB) Research on online advertising.
Think with Google Digital media and marketing reports and insights.
United States Census E-Stats Metrics on the digital economy.
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Mintel Reports provides maket research for different product lines and demographic groups.NOTE: You will need to create an account (username and password) the first time you use this resource. Use in indiana.edu email address. |
Be sure to look for a report called "Online and Mobile Shopping." Many of the other reports include information about online business operations and social media usage. |
Video (see how to find a market research report in Mintel) |
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MarketLine |
Find a report titled "Online Retail in the United States". |
Video (see how to find a report in MarketLine) |
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Standard & Poor's NetAdvantage Provides full-text access to a variety of corporate and industry resources produced by Standard & Poors, including their Industry Surveys. |
Find the Industry Survey: "Retailing: General" that includes data about e-commerce. Another Industry Survey with online retail inforamtion is "Computers: Consumer Services and the Internet" |
Video (see how to find an industry survey in S & P NetAdvantage) |
Citation Guide & Image Database:
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An electronic library containing the AP's current photos and a selection of pictures from their 50 |
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MLA Citation Guide and see also our very own Business/SPEA Citation Guide |
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