X204: Business Communications
Business/SPEA Information Commons
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Big city, small target:
For the Big City, Small Target case, you will need to answer the question "How will Target provide the full Target experience in a store half the size?" by examining the product, presentation, marketing, inventory/supply chain, guests, competitors, and economy topic areas. Below is a select list of resources that can be used to research each of these areas. Additional suggestions can be found in the Business/SPEA Information Commons' Market Research Guide.
Product:
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Mintel Reports provide food, beverage, apparel, beauty and personal, retail, and travel consumer market studies for U.S and European countries. NOTE: You will need to create an account (username and password) the first time you use this resource. |
Search Mintel for in-depth reports about a particular product category (cookware). |
Video |
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RDS Business Reference Suite provides the full-text of trade and industry publications; regional, national, and international newspapers; business dailies, and management journals. |
Use the TableBase feature to obtain data and statistics related to product sales and consumer expenditures. | Video |
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ThomsonONE provides a collection of company information, reports, and financial statements for more than 70,000 public and private businesses worldwide. This resource is only available using Internet Explorer. |
Target's Datamonitor and GLOBALDATA reports will help isolate product catagories and retail segment performance. | Video |
Presentation:
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ABI/Inform contains more than 2,890 publications, offering the latest business and financial information, management techniques, business trends, management practice and theory, corporate strategy and tactics, and competitive environment. |
Search for articles related to store design and layout as well as the "small box" format. | Video |
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RDS Business Reference Suite provides the full-text of trade and industry publications, regional, national, and international newspapers, business dailies, and management journals. |
Use the "Business & Industry" section to search for trade journal articles related to effective and scalable store layouts. | Video |
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The National Retail Federation is the world’s largest retail trade association and the voice of retail worldwide, representing retailers of all types and sizes from the United States and more than 45 countries abroad including department stores, specialty, apparel, discount, online, independent, grocery and chain restaurants, among others. |
Browse the Merchandising and Store Design categories in the NRF Retail Reference Center. | * |
Marketing:
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Factiva contains more than 25,000 sources including The Wall Street Journal, The Financial Times, and the Dow Jones and Reuters newswires. |
Search for articles related to specific marketing channels and execution as well as marketing channels useful for targeting the urban consumer. | Video |
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Mintel Reports provides consumer market studies of food, beverage, apparel, beauty and personal, retail, travel and more for U.S and European countries. NOTE: You will need to create an account (username and password) the first time you use this resource. |
Use Mintel to find in-depth reports about urban living media and communication habits. | Video |
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STORES Media is the publishing group of the National Retail Federation (NRF), the world’s largest retail trade association. |
Look for reports that discuss specific marketing channels useful for the retail environment ("Mobile Innovation Enhances How Consumers Will Buy"). | * |
Inventory/Supply Chain:
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ABI/INFORM contains more than 2,890 publications, offering the latest business and financial information, management techniques, business trends, management practice and theory, corporate strategy and tactics, and the competition environment. |
Search for articles related to supply chain management trends and practices as well as more specific strategies for smaller retail outlets. | Video |
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IUCAT is the IUB Libraries' online library catalog, telling you what books, journals, and media we own and where it is located. |
Search for books related to supply chain management trends and practices. | Video |
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The National Retail Federation is the world’s largest retail trade association and the voice of retail worldwide, representing retailers of all types and sizes from the United States and more than 45 countries abroad including department stores, specialty, apparel, discount, online, independent, grocery and chain restaurants, among others. |
Browse the Supply Chain category in the NRF Retail Reference Center. | * |
Guests:
Demographics:
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American Factfinder |
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Simply Map is a web-based mapping application that lets users create professional-quality thematic maps and reports using demographic, business, and marketing data. NOTE: You will need to create an account (username and password) the first time you use this resource. |
Simply Map can be used to get demographic and expenditure data at the city and/or street level. | Video |
Expenditures/Needs:
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The Consumer Expenditure Survey consists of two surveys, the quarterly Interview Survey and the Diary Survey, that provide information on the buying habits of American consumers, including data on their expenditures, income, and consumer unit (families and single consumers) characteristics. |
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RDS Business Reference Suite includes full-text articles from trade and industry publications; regional, national and international newspapers; business dailies, and management journals. |
Use the TableBase feature to find data/statistics on consumer expenditures for various product categories. | Video |
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The 2011 MSA Profile: Woods & Poole is a reference book in the Business/SPEA Information Commons (HC 106.82 .M8), where you can find statistics on population, employment, income, and retail sales in MSAs (Metropolitan Statistical Areas) across the country. It also provide projected data to the year 2040, in five year increments. |
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Lifestyle Factors:
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Marketresearch.com is a market research database that provides information on products, trends, regions, demographics, and companies. |
Use Marketresearch.com to look at individual consumer segements, like 18-24 year olds or affluent consumers. | Video |
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Mintel Reports is a market research database with reports, news, and company information. NOTE: You will need to create an account (username and password) the first time you use this resource. |
Use Mintel Reports to look at general consumption and media habits of the urban consumer. | Video |
Competitors:
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LexisNexis is international in scope and contains public and private company information, including contact information, recent stock activity, financials, executives, current news, and competitor lists. |
Obtain a list of Target's competitors. | Video |
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This resource is only available using Internet Explorer. ThomsonONE provides a collection of company information, reports, and financial statements for more than 70,000 public and private businesses worldwide. |
Use ThomsonONE to get in-depth company profiles/reports for Target's consumers. | Video |
Economy:
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Factiva contains more than 25,000 sources including The Wall Street Journal, The Financial Times, and the Dow Jones and Reuters newswires. |
Locate news articles about economic factors that influence the retail industry and consumer behavior. | Video |
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Standard & Poor's Netadvantage Standard & Poor's NetAdvantage provides qualitative and quantitative research and analysis covering 55 industries. |
Locate a retail industry report that provides current industry trends and strengths/weaknesses. | Video |
Citations & Images:
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An electronic library containing the AP's current photos and a selection of pictures from their 50 |
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